Prior to his promotion, Matt was the main developer of many of aSa’s most innovative products, including Shape Manager, Scheduling, and Go Rebar. He now works with Drew and the development team to ensure that aSa products are powerful, accurate, and easy to use.

aSa staff since: 2001

Steven worked for aSa from 2005 – 2012. During that time, he spearheaded our growth into the Australian marketplace. He worked in the tech industry for several years, then returned to aSa, where he oversees several teams that ensure aSa products and services exceed customer expectations.

aSa staff since: 2005

Victor and the IT group research new technologies for aSa clients, configure and install PC hardware, provide service relating to hardware, networking, and operating system issues, and maintain aSa’s own in-house PC network.

aSa staff since: 1996

Frank works with aSa clients to configure appropriate hardware/software solutions, coordinates complete system implementations, and assists with general sales.

aSa staff since: 1984

Michele began at aSa as a developer and has been involved in nearly every iteration of the software since the early 1980s. She currently oversees the design and development of the aSa Rebar Financials and Business Solutions products and plays an integral part in designing the aSa Studio suite.

aSa staff since: 1982

Drew began his career at aSa as an IT consultant, then moved to our development team in 2001. Over the years, Drew has been the lead developer on many of our most important software projects. He oversees the day to day operation of aSa Reinforcing and Financials development teams.

aSa staff since: 1999

Andrew's primary focus is designing the next generation of aSa Reinforcing Systems software. Andrew has 30 years of experience in the rebar industry with OneSteel Reinforcing in Australia and was the primary architect of their in-house rebar production system.

aSa staff since: 2011

Jeff has a unique background, coming from a family-owned rebar fabrication business in North Carolina and also holding a B.S. in Computer Science. He was the primary developer for many core aSa products, including Estimating and Production. In addition to being the lead CAD developer, Jeff manages the CAD development team.

aSa staff since: 1998

Travis brings many years of experience working for one of the United States’ largest rebar fabricators to his role. He oversees all aspects of development and support for aSa’s CAD product lines.

aSa staff since: 2019

Jack has many years of experience implementing aSa solutions at rebar shops all over the world, and he was a long-time manager of aSa’s Reinforcing Applications Consulting Department. Currently, he supervises the QA team and is involved in product design and testing.

aSa staff since: 2001

Kim oversees initiatives to a) make sure aSa is meeting the needs of our customers in all aspects of our client relationship - including our software, products, and services. b) ensure that our customers are delighted and using the full capabilities of their aSa systems. Previously, she was a long-time Manager of the Business Applications Consulting Department.

aSa staff since: 1999

Ben provides aSa product sales, as well as implementation, training, and support services to reinforcing steel industry in Australia, New Zealand, the surrounding region. Previously, he gained valuable experience working for two of the largest fabricators in Australia.

aSa staff since: 2012

Jason oversees the development of all user guides, help files, eLearn training, newsletters, marketing materials, and our website.

aSa staff since: 1996

John provides a knowledgeable point of contact for the reinforcing industry in India. He has years of experience using and testing aSa software applications.

aSa staff since: 2015

Kristina oversees all of aSa’s consulting and training services. She worked as a consultant in the aSa Business Applications group for more than 20 years, then managed that department, before moving to her current role.

aSa staff since: 2000

Manager, Support Services. Angela began her career at aSa as a developer working on Estimating and other applications. She quickly became a favorite among customers calling for support. She left aSa to run her own business and returned years later. Currently, she oversees our efforts to provide quality, timely support to aSa customers via phone, email, and other avenues.

aSa staff since: 1988

Bob joined the team at aSa with nearly 20 years of experience supplying and supporting rebar software. He is involved in marketing, sales, research, strategic planning, and software development.

aSa staff since: 2022