Tim is an industry expert in rebar production systems, working closely with equipment manufactures including KRB, EVG, MEP/CRS, RMS, Schnell, and Stema-Pedax. He has visited hundreds of rebar shops. Tim is involved with production system implementations and sales.

aSa staff since: 1985

Dave started his career at aSa in Industrial Controls and then as a detailer in aSa’s Detailing Services department. Since then, Dave has become the aSa expert in CAD/Detailing as well as our complete line of Reinforcing System products. Today, Dave oversees our entire consulting group.

aSa staff since: 1988

Michele began at aSa as a developer and has been involved in nearly every iteration of the software since the early 1980s. She currently oversees the design and development of the aSa Rebar Financials and Business Solutions products and plays an integral part in designing the aSa Studio suite.

aSa staff since: 1982

Victor and the IT group research new technologies for aSa clients, configure and install PC hardware, provide service relating to hardware, networking, and operating system issues, and maintain aSa’s own in-house PC network.

aSa staff since: 1996

Jeff developed his own line of rebar software products prior to being hired by aSa in 1998 when the family rebar business was sold. While Jeff helps with the design of all aSa applications, he is also one of the primary software engineers on staff. Jeff has over 30 years of experience in the Rebar Industry.

aSa staff since: 1998

Prior to his promotion to director, Matt was the main developer of many of aSa’s most innovative products, including Shape Manager, Scheduling, and Go Rebar. He now works with Drew and the Reinforcing development team to ensure that aSa products are powerful, accurate, and easy to use.

aSa staff since: 2001

Kim oversees initiatives to a) make sure aSa is meeting the needs of our customers in all aspects of our client relationship - including our software, products, and services. b) ensure that our customers are delighted and using the full capabilities of their aSa systems. Previously, she was a long-time Manager of the Business Applications Consulting Department.

aSa staff since: 1996

Ben provides aSa product sales, as well as implementation, training, and support services to reinforcing steel industry in Australia, New Zealand, the surrounding region. Previously, he gained valuable experience working for two of the largest fabricators in Australia.

aSa staff since: 2012

Steven worked for aSa from 2005 – 2012. During that time, he spearheaded our growth into the Australian marketplace. Following his time at aSa, Steven worked at Apple as an App Store Senior Business Manager, and was then the Senior Director of Product Management at Ingage.io. Now back at aSa, Steven plays a strategic role in expanding aSa and third‑party solutions into existing markets, new global markets, and potential adjacent industries.

aSa staff since: 2005

Andrew's primary focus is designing the next generation of aSa Reinforcing Systems software. Andrew has 30 years of experience in the rebar industry with OneSteel Reinforcing in Australia and was the primary architect of their in-house rebar production system.

aSa staff since: 2011

Frank works with aSa clients to configure appropriate hardware/software solutions, coordinates complete system implementations, and assists with general sales.

aSa staff since: 1984

Bob joined the team at aSa with nearly 20 years of experience supplying and supporting rebar software. He is involved in marketing, sales, research, strategic planning, and software development.

aSa staff since: 2022

Travis brings many years of experience working for one of the United States’ largest rebar fabricators to his role as aSa Product Manager. He handles a wide variety of tasks related to marketing, sales, research, strategic planning, and software design.

aSa staff since: 2019

Jason oversees the development of all user guides, help files, eLearn training, newsletters, marketing materials, and our website.

aSa staff since: 1996

Kristina’s primary focus is consulting and implementations of aSa Rebar Financials, Sage 500, and other business software packages. She worked as a consultant in the aSa Business Applications group for more than 20 years before moving into her current role as the department manager.

aSa staff since: 2000

Bob started with aSa as a member of the Detailing Services Department. Bob now oversees all of aSa’s CAD/Consulting efforts and continues to provide installation, training, and support services for the CAD/Detailing product as well as several of aSa’s other core products.

aSa staff since: 1990

Jack manages the consultants who provide installation, training, and support services for aSa Reinforcing Software. He has many years of experience implementing aSa.

aSa staff since: 2001

John provides a knowledgeable point of contact for the reinforcing industry in India. He has years of experience using and testing aSa software applications.

aSa staff since: 2015

Drew began his career at aSa as an IT consultant, then moved to our development team in 2001. Over the years, Drew has been the lead developer on many of our most important software projects. His department designs and develops our core products: Estimating, Bar List, and entire Production suite of applications.

aSa staff since: 1999